APPLE
SHINJUKU

Apple Shinjuku is one of many new Apple 2.0 retail stores that opened in Japan. Leading up to the store opening, each store is branded to reflect the personality of the neighbourhoods they are located in.

Our design approach for Apple Shinjuku was inspired by neon lights glowing across the lively and crowded night streets of Shinjuku. We created everything from branded logos, gift boxes, animated social films, and an enormous store front barricade that featured an animated LED neon installation.