BEN & JERRY’S ICE CREAM
INSTAGRAM LAUNCH

Social Content

 

When Ben & Jerry's Ice Cream arrived in Japan, they launched their social media channels to build awareness of their core values, their social mission initiatives, new product launches, and of course ice cream! It was key to strategize the content on their social media channel to capture the Japan market and connect with the Japanese audience.

 

Role
Art Director
Designer
Photographer

Deliverables
Social Content

golden_week.jpg
150530_MINICUP_SANDWICH_v02.jpg

Credits

Client
Unilever

Agency
Wieden+Kennedy Tokyo

Creative Director
Mike Farr
Tota Hasegawa

Art Director
Marek Okon

Photographer
Marek Okon

Copywriter
Asami Yamashita
Kazumi Okada

Designers
Kazuhi Yoshikawa
Eriko Wakabayashi
Ayano Takase
Choro Koumae
Marek Okon

Studio Manager
Lizzie Murray

Producer
Yoko Onodera

Account Executive
Yukino Yamada
Ken Waragai

Account Director
Kensuke Suemasa