W+K TOKYO LAB
HIFANA 24H
Album Release
Hifana, a Japanese break beats duo, released their latest album entitled 24H in the summer of 2010. The concept for the album is one day, 24 hours.
The style for the cover art is loosely based on old retro sci-fi books. It features two Hifana characters who witness a strange object from outer space crash-land on their planet.
To extend the cover story further, we designed the DVD menu as though it was the partly damaged computer system from the object that crash landed.
Role
Art Director
Designer
Animator
Deliverables
Package Design
Logo Design
DVD Menu Design
Music Videos
Branding
Credits
Client
Hifana
Agency
Wieden+Kennedy Tokyo
Executive Creative Directors
Frank Hahn
Naoki Ito
Executive Producers
Ryo Takagi
Trish Adams
Kosuke Hattori
Producers
Bruce Ikeda
San Takashima
Kana Wakabayashi
ALBUM PACKAGE DESIGN
Art Directors for Album Package
Marek Okon
Shane Lester
Illustration
Maharo
Solobongu-Sensei
Marek Okon
Illustration Colourist
Marek Okon
Design
Shuhei Aoyama
Daisuke Maki
Ayumi Ito
Emilie Sarnel
Marek Okon
Project Management
Simone Shown
Michiyo Ooi
Print Production
Yoko Onodera
Art Directors for DVD Interface
Marek Okon
Shane Lester
DVD Interface Animation / Design
Marek Okon
Sound Design / Music
Matt Yu
Hifana
MR.BEER MUSIC VIDEO
Art Direction
Marek Okon
Shane Lester
Design
Shuhei Aoyama
Marek Okon
Lin Zi
Ayumi Ito
Emilie Sarnel
Animation
Yuichiro Saeki
Gravy
ROBOT NAMETAKE
Design / Art Direction
Marek Okon
Lead Designer
Ayumi Ito
Character Design
Maharo
Design
Emilie Sarnel
2D Animation
Satoru Ohno
CG Director
Minoru Terao
3D Animation
Hiroaki Otsubo
HANABEAN MUSIC VIDEO
Director / Art Direction
Fantasista Utamaro
Shane Lester
Character Design
Maharo
Fantasista Utamaro
Solobongnu-sensei
Design
Fantasista Utamaro
Shane Lester
Emilie Sarnel
Alvin Yeung
Marek Okon
Ayumi Ito
Daisuke Maki
Lin Zi
Ayako Fukumitsu
Motion Graphics
Genki Ito
Shane Lester
Fantasista Utamaro
Marek Okon
2D / 3D Production
Polygon Pictures inc.
Welz Animation Studios