MTV JAPAN
MTV BLANKS ME

Station Identity Campagin

 

W+K Tokyo developed a series of on-air station iDs with MTV JAPAN around the idea of “MTV_____ME” to re-ignite that original MTV spirit of how MTV makes you feel.

We then further developed this concept by asking various musician and performers during the 08’ MTV Japan Music Awards, how MTV made them feel.

The result was eight artist iDs featuring, Verbal, Nelly, Simple Plan, Miliyah Kato, Yuna Ito, Aktion, and AI.

 

Role
Designer

Deliverables
Station ID Clips

 

Credits

Client
MTV Japan

Agency
Wieden+Kennedy Tokyo

Creative Direction
Sumiko Sato
Hiroshi Yonemura

+cruz

Art Direction
Woog

Copy Writer
Woog
Takamori Kadoi

Design
Marek Okon
Woog

Animation / Editing
Genki Ito

Music
Sun An

Guest Appearance
Verbal
Nelly
Simple Plan
Miliyah Kato
Yuna Ito
Aktion
AI