NIKE JAPAN
EKIDEN

At the beginning of each new year there is a relay running event in Japan called Ekiden where Universities compete against one another over a distance of 230km.

This campaign consisted of OOH and print ad executions that support the five Nike sponsored universities, and the Nike Zoom Speed Racer 4 shoes that each athlete wore during the race.

Role
Art Director
Designer

Deliverables
Campaign Animations
Key Visual
OOH Posters