NIKE JORDAN
MUSEUM 23 TOKYO

Video Installation

 

The Jordan 30th Anniversary exhibition took place at the Museum of Contemporary Art in Tokyo and to celebrate this occasion, we created a video installation of an eight meter high JUMPMAN. It acted as the canvas for hundreds of photos submitted from athletes from all over Japan. We had over 1,500 photo submissions on #WeAreJordan, 120 media impressions, and over 2,000 visitors.

The sound design was created entirely using basketball related sound samples, and the more abstract graphics are inspired by the patterns from Jordan Air Force 1 shoes.

 

Role
Art Director

Deliverables
Exhibition Design
Animation
Music Production
Photography
Case Study Video

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Credits

Client: Nike Japan

Agency
Wieden+Kennedy Tokyo

Executive Creative Directors
Mike Farr
Tota Hasegawa


Creative Director / Copy Writer
Adam Koppel

Copywriter
Takeshi Amata
Andrew Miller


Art Director
Marek Okon

Translator
Fumie Intake

Digital Producer
Reiko Kawasuchi

Account Director
Ryan Johnson

Account Supervisor
Tatsuya Horikoshi

Assistant Account Executive
Chihiro Masaki

VFX / Production company
+Ring / Tokyo / Taiyo Kikaku Co., LTD

Director
Hiroshi Takeyama

Producer
Hide Nagasawa
Hiroki Katagiri


Production Manager
Yuki Taninaka

Technical Director
Toshiyuki Hashimoto
Seiya Nakano
Miki Nomura


Art
Yoshio Komatsu

VFX Artist
Hiroshi Takeyama
Yasuhito Matsuura
Keita Tomiyama
Go Morikawa

Music Company
JKD

Music Producer
Bruce Ikeda

Artist
Keizo / Hifana