NIKE
NAOMI OSAKA’S PLAY ACADEMY
Social & Community Impact Film
Today’s generation of kids are the least active in history, and girls are twice as likely to drop out of sports compared to boys. What’s worse is girls between the ages of 6 to 15 are 20% less likely to participate in sports because there is a lack of opportunities to match their interests, continuous discouragement for reasons such as girls need to be soft and cute, and fewer female coaches to serve as roles models.
To help support the launch of Naomi Osaka’s Play Academy, whose mission is to help change girls’ lives through play and sport, we collaborated with Nike’s Social & Community Impact team to learn how deep this crisis is affecting girls in Japan. The result is a 2-minute short film showing the raw and unfiltered responses we captured from young girls between the ages of 7 to 20.
Role
Creative Director
Deliverables
Short Film
Credits
Client
Nike
NIKE TEAM
Senior Brand Director, Global
Jean Gordon
Global Brand Director, Global
Kyna Williams
Brand Marketing Manager, Global
Kate Incerto
Director, Asia Pacific
Miki Morimoto
Project Manager, Asia Pacific
Hiroshi Fujita
STRATEGY SET TEAM
Producer
Adrian Grey
Creative Director
Marek Okon
Director of Photography
Brandon Strack
Senior Editor
Tom Slemmons
Assistant Director & Interviewer
Marina Taylor
Creative Writer
Yutaka Tsujino
Second Camera / AC
Alexis Wuillaume
Colorist
Ben Conkey
Music Composer
Left/Right
Audio Mastering
Ippei Takazawa
Hisato Orihashi
Assistant Producer
Tatsuya Yamada
Production Lead
Brian Burton-lewis
Researcher
Assistant Production Coordinator
Stephanie Warner
Production Assistant
Shoichi Hanaue
Hinako Inoue
Brooklyn Vander Wel
PRODUCTION TEAM
Gaffer
Yosuke Shimada
Gaffer Assistant
Riki Tsuchiya
Akiyoshi Irio
Soundman
Jeffrey Jousan
Edan Mason
Hair & Make-up Artist
Janeth Aragon
Driver
Takahiro Ishigaki
Ryoma SuzukI
TALENT TEAM
Talent
Lillia Ben Yousef
Hina
Ann Ito
Nayu Yonezawa
Shailee Godsey
Kanna Kawai
Anri Kawai
Voice Over Talent
Konon Notoya
YouTube Talent
Yuinya (Okosoama Plate)
Yumi Nakano
Asaginyo