NIKE JAPAN
RUN FWD

For the launch of the Nike+ GPS iPhone application, we wanted to create a new social running experience and inspire as many people to run as possible.

So we created Nike RUN FWD. A new social running experience built using the existing Nike+ system that required real world running that would be passed on between friends in the digital world.

To compete, each runner had to use their Nike+ account and run at least 3km. The Nike RUN FWD website collected the results and displayed the GPS tracked runs using Google maps. The site also showed individual and team rankings, allowing users to broadcast their runs to their social networks and recruit their next runner.

At the end of the one month long race, 1300 teams with more than 3400 runners had joined Nike RUN FWD.